{
  "url": "https://www.moonstonehq.com/articles/what-a-set-does-after-it-goes-on-sale",
  "slug": "what-a-set-does-after-it-goes-on-sale",
  "title": "Ten Sets, Measured From the Day They Actually Went On Sale",
  "summary": "Seven of the ten sets we can measure from their own release day recorded their highest price within ten days of going on sale, and every one of those seven is below its release price today. The only two trading above release peaked 362 and 375 days later. Whether a set can make a new high after its first fortnight is, on this cohort, the thing that separates the two outcomes.",
  "section": "Quant research",
  "published": "2026-09-21",
  "readMinutes": 9,
  "publisher": "moonstone",
  "findings": [
    {
      "value": "7 of 10",
      "measures": "sets that peaked within ten days of release",
      "basis": "and every one of the seven is below its release price today"
    },
    {
      "value": "2",
      "measures": "sets trading above their release price",
      "basis": "they peaked on day 362 and day 375"
    },
    {
      "value": "-57.8% to +40.2%",
      "measures": "range of the first ninety days",
      "basis": "the launch window is not a single pattern"
    },
    {
      "value": "10",
      "measures": "sets whose series straddles their own release",
      "basis": "out of 780 sets in the catalog"
    }
  ],
  "tables": [
    {
      "title": "Sets whose recorded series begins before their own release",
      "columns": [
        "Set",
        "Released",
        "Release price",
        "Latest",
        "vs release",
        "Days to peak"
      ],
      "rows": [
        {
          "Set": "[Chaos Rising](/set/chaos%20rising)",
          "Released": "May 22, 2026",
          "Release price": "$1,613.15",
          "Latest": "$572.55",
          "vs release": "-64.5%",
          "Days to peak": "0"
        },
        {
          "Set": "[Pitch Black](/set/pitch%20black)",
          "Released": "Jul 17, 2026",
          "Release price": "$1,836.40",
          "Latest": "$702.47",
          "vs release": "-61.7%",
          "Days to peak": "0"
        },
        {
          "Set": "[Journey Together](/set/journey%20together)",
          "Released": "Mar 28, 2025",
          "Release price": "$995.68",
          "Latest": "$470.41",
          "vs release": "-52.8%",
          "Days to peak": "3"
        },
        {
          "Set": "[Mega Evolution](/set/mega%20evolution)",
          "Released": "Sep 26, 2025",
          "Release price": "$3,188.06",
          "Latest": "$1,548.53",
          "vs release": "-51.4%",
          "Days to peak": "3"
        },
        {
          "Set": "[Perfect Order](/set/perfect%20order)",
          "Released": "Mar 27, 2026",
          "Release price": "$1,011.41",
          "Latest": "$564.39",
          "vs release": "-44.2%",
          "Days to peak": "10"
        },
        {
          "Set": "[Phantasmal Flames](/set/phantasmal%20flames)",
          "Released": "Nov 14, 2025",
          "Release price": "$1,875.12",
          "Latest": "$1,166.15",
          "vs release": "-37.8%",
          "Days to peak": "0"
        },
        {
          "Set": "[Destined Rivals](/set/destined%20rivals)",
          "Released": "May 30, 2025",
          "Release price": "$1,898.13",
          "Latest": "$1,715.58",
          "vs release": "-9.6%",
          "Days to peak": "122"
        },
        {
          "Set": "[Ascended Heroes](/set/ascended%20heroes)",
          "Released": "Jan 30, 2026",
          "Release price": "$5,612.96",
          "Latest": "$5,266.13",
          "vs release": "-6.2%",
          "Days to peak": "6"
        },
        {
          "Set": "[White Flare](/set/white%20flare)",
          "Released": "Jul 18, 2025",
          "Release price": "$3,256.06",
          "Latest": "$3,862.52",
          "vs release": "+18.6%",
          "Days to peak": "362"
        },
        {
          "Set": "[Black Bolt](/set/black%20bolt)",
          "Released": "Jul 18, 2025",
          "Release price": "$2,943.17",
          "Latest": "$4,369.90",
          "vs release": "+48.5%",
          "Days to peak": "375"
        }
      ]
    }
  ],
  "charts": [],
  "sections": [
    "The baseline is the whole problem",
    "All ten, measured the same way",
    "When a set peaks says more than how far it fell",
    "Where the cohort sits as a group"
  ],
  "method": [
    "Set value is the sum of the market price of every card we track in a set, so it moves with card prices and also with how many cards we have priced. That is why the cohort is restricted to sets whose recorded series begins before their own release date: the catalog was already complete when the measurement window opened. Release price means the first reading dated on or after the published release date, never the first reading in the series, which on every set here is a pre-release stub. A promo bin that also straddles its release is excluded because it grows by accumulating cards rather than by any of them going up, and 30th Celebration is excluded because it was released five days ago and has five post-release readings. Readings are weekly from each series start to October 27, 2025 and daily after, with a gap of 35 to 40 days between late July and August 30, 2026 in most sets, which Black Bolt, Chaos Rising and Pitch Black do not share. Set indices are as of each set's latest reading, which spans September 17 to September 21, 2026, so the ten are not all read on the same day. On five of the seven early peakers the peak IS the first post-release reading, which means the recorded high is bounded by when we first looked rather than by the market; on Journey Together and Mega Evolution the series was still weekly at that point, so any intra-week high is unobserved. A set without ninety days of tape is excluded from the ninety-day figures rather than clamped. Nothing here is investment advice."
  ],
  "terms": "Figures are moonstone's own recorded measurements, dated as published. Quote them with the population stated beside them. The article at `url` is the human form of this file."
}